Brand history
1899
Start of Talens
In 1899, Marten Talens opens the ‘Dutch Factory for Paints, Lacquers and Inks’ in the Dutch city of Apeldoorn. The family business produces office supplies and inks, but soon adds artist-quality oil paints and watercolors to its palette.
1949
Predicate 'Royal'
In 1949, Queen Wilhelmina grants Talens the predicate ‘Royal’ for its high social responsibility, quality and innovation standards. It’s a distinction Royal Talens carries with respect and expresses in a modern manner.
1970
Acrylic, the new paint
Acrylic paint makes its debut and is destined to change the world of artist paints forever.
1976
Debut of Amsterdam
In the 1970's, marketing concepts enter the picture. Many changes are made to the range, and AMSTERDAM is introduced as a high-quality paint for students.
2006
Amsterdam All Acrylics
Amsterdam chooses its own path and turns to all acrylics. The brand gets a
redesign and – with a new assortment – becomes Amsterdam All Acrylics.
2007
Amsterdam specialties
To complement the range, 16 metallic, pearl and reflex colors are introduced – Amsterdam Specialties.
2008
Amsterdam Expert Series
With the introduction of 70 new colors, artists can now enjoy superior quality
acrylic paint and more exclusive pigments.
2014
Amsterdam spray paint & markers
A new level of intermixability is introduced with acrylic spray paint and markers in 46 carefully selected matching colors – offering lots of new opportunities for creative exploration.
2016
Amsterdam Auxiliaries
The arrival of new auxiliaries inspires artists to experiment. The mediums can be used to change paint properties, so new ideas can emerge and the paint perfectly reflects the artist’s actions.
2017
Amsterdam ink
The Amsterdam’s ink range takes intermixability to another level. All 56
acrylic ink colors match perfectly with other Amsterdam products, and can be easily mixed and combined. The ink can also be used for watercolor and airbrush techniques.
Future
Amsterdam will continue to innovate, exploring new trends and techniques, with only one purpose: empowering artists to push their creative boundaries.
